Help centre
How FireCoach AI works.
Short answers on practice calls, AI buyers, scorecards, team setup, integrations and data. Each article starts with the answer. Can’t find yours? Email hey@firecoach.ai.
Getting started
- What is FireCoach AI and how does it work?
FireCoach AI is AI sales roleplay software.
- How does a FireCoach practice call work?
A practice call is a live voice conversation between a rep and an AI buyer in the FireCoach web app.
- What happens in the 21-day PowerSprint® rollout?
The PowerSprint® is FireCoach’s human-run rollout: 21 days from kickoff to the whole team practising daily.
- Which FireCoach plan do I need, and how does billing work?
FireCoach has three plans.
Practice calls & AI buyers
- How do AI buyer personas work in FireCoach?
A persona is the AI buyer a rep practises against.
- Which call types can reps practise?
FireCoach supports four call types: cold call, warm call, discovery call, demo call.
- Using the Scenario Library
The Scenario Library holds reusable call setups: a short title plus a prompt describing the situation, such as “renewal at risk after a price increase” or “prospect already uses a competitor”.
- Using the Objection Library
The Objection Library stores the objections your reps need to handle, written the way buyers actually say them, such as “we already use a competitor” or “send me an email”.
- What is a bot twin of a real prospect?
A bot twin is an AI buyer modelled on a specific prospect your rep is about to meet.
- What is a Firecard?
A Firecard is an AI-generated sales battlecard for a specific company.
Scoring & coaching
- How are practice calls scored?
Every practice call is graded against a scorecard: a set of categories with pass/fail criteria, built from your team’s methodology (MEDDIC, Gap Selling, SPIN, Sandler, Challenger, custom hybrids).
- How to read a scorecard and coaching report
After each practice call you get three things: a score out of 100 with a breakdown by scorecard category, the full transcript, and a coaching report that explains which criteria passed and failed and why.
- Programs, certification and ramp tracking
A program is a ready-made training plan: a set of personas, drills, objections and a scorecard that you apply to your organisation in one step.
Managers & teams
- What do managers see in FireCoach?
Managers see practice volume, scores and skill trends across the team, a leaderboard, every rep’s call reports and ramp progress, and a weekly digest by email.
- Scheduling practice sessions on a rep’s calendar
Managers can book a practice session straight onto a teammate’s Google Calendar: choose the persona, the call type, an optional scenario, a start time and a length.
Integrations, data & account
- Does FireCoach integrate with HubSpot and Salesforce?
Yes.
- Which languages does FireCoach support?
Practice calls run in 3 languages: English, Spanish, Portuguese.
- Is my data safe, and is it used to train AI models?
Your call data, personas, scenarios and scorecards live in your organisation.
- What can’t FireCoach do?
FireCoach prepares reps for real calls; it does not replace them, and its score is an AI’s judgement against your rubric rather than ground truth.