Press & Fact Sheet
FireCoach AI, in facts.
FireCoach AI is AI sales roleplay software: reps practise spoken calls against an AI twin of their real buyer and are scored against their own team’s sales methodology. Plans start at $199 a month. This page is the canonical source for anyone writing about FireCoach AI. Facts last verified 2026-10-11.
FireCoach AI (firecoach.ai) is sales training software. It is not affiliated with Crown Firecoach fire apparatus or with other apps and coaching services named Firecoach.
Fact sheet
The short version.
| Name | FireCoach AI (also written FireCoach, FireCoach.ai, Firecoach AI) |
|---|---|
| Website | firecoach.ai |
| Category | AI sales roleplay and coaching software |
| What it does | Reps have spoken practice calls with an AI twin of their real buyer. Each call is scored against the team’s own methodology and comes with a transcript and coaching report. |
| Founded | 2026 |
| Headquarters | San Francisco, California |
| Founders | Midori Verity (Founder & CEO), Yogeshwar Tanwar (Co-Founder & CTO) |
| Built at | Fuel to Fire |
| Starter plan | $199/month, up to 5 reps |
| Team plan | $499/month, up to 15 reps |
| Scale plan | Custom, 16+ reps |
| Billing | Monthly billing, no setup fees, no annual contract on Starter or Team. |
| Time to launch | 21 days from kickoff to daily practice (the PowerSprint®). Cohorts start every Monday. |
| Methodologies | MEDDIC, Gap Selling, SPIN, Sandler, Challenger, custom hybrids |
| CRM integrations | HubSpot, Salesforce |
| Languages | English, Spanish, Portuguese |
| Markets | United States, United Kingdom, Australia, Canada, New Zealand |
| Data | Customer data never trains a public model. See security. |
| Media contact | hey@firecoach.ai |
Boilerplate
Approved descriptions. Copy freely.
Short · 29 words
FireCoach AI is AI sales roleplay software. Reps practise spoken calls against an AI twin of their real buyer and get a scorecard graded on their team’s own methodology.
Medium · 54 words
FireCoach AI turns how a team’s best closer sells into daily AI voice roleplay for every rep. Reps practise spoken calls against an AI twin of their real buyer, then get a transcript and a scorecard graded on the team’s own methodology, such as MEDDIC, SPIN or Sandler. Plans start at $199 a month.
Long · 106 words
FireCoach AI turns how a sales team’s best closer sells into daily AI voice roleplay for every rep. A rep has a spoken call with an AI twin of their real buyer, who raises objections like “too expensive” and “we already use a competitor”. The call is graded against a scorecard built from the team’s own methodology (MEDDIC, Gap Selling, SPIN, Sandler, Challenger, or a custom hybrid), with a full transcript and coaching report. With HubSpot or Salesforce connected, each booked meeting creates a twin of that prospect so the rep can practise first. Teams go live in 21 days. Plans start at $199 a month.
Results & limits
What customers report, and what it isn’t.
Customer-reported results
- Up to 50% faster ramp for new reps (6 months → 3 months)
- Up to 50% of a sales leader’s coaching week back
- 21 days from kickoff to daily practice across the team (the PowerSprint®)
Results are self-reported by customers. “Up to” is the best case, not the average.
Honest limits
- The score is an AI’s judgement against your rubric. It is not ground truth.
- The AI buyer is a simulation. It prepares reps for real calls and does not replace them.
- Three languages only: English, Spanish and Portuguese.
- CRM integration covers HubSpot and Salesforce only.
- Adoption depends on the human-run 21-day PowerSprint®.
Founders
Who builds it.
Midori Verity
Founder & CEO
Founder of Fuel to Fire and creator of the PowerSprint®, with 20+ years helping founders and sales teams build high-performing sales systems. LinkedIn ↑
Yogeshwar Tanwar
Co-Founder & CTO
Technology entrepreneur and AI builder who leads product and engineering at FireCoach AI. LinkedIn ↑
More on the team: /team.
Logos & brand
Logos, colours, and usage.
Logo files, colour values, type and naming rules are on the brand guidelines page. Please write the name as “FireCoach AI” on first mention.