Brand
Brand Guidelines.
Everything you need to reference FireCoach correctly — in press coverage, partner materials, integrations, or a co-marketing deck. Logo files, color values, type, voice, and the do’s and don’ts.
Logo
One mark, two backgrounds.
The primary lockup runs in our signature orange on paper-light backgrounds. Flip to the white lockup on dark or photographic backgrounds. The mark alone works wherever the full wordmark won’t fit — app icons, social avatars, favicons.
Primary lockup Download SVG ↓
White lockup Download SVG ↓
Mark only Download SVG ↓
Favicon Download PNG ↓
Clearspace & minimum size
Keep clearspace around the mark equal to the height of one flame bar — don’t let type, rules, or edges crowd it closer than that. In production the wordmark runs at 44px tall in the header and 36–40px in the footer; treat 32px as the practical floor for the full lockup, and 20px for the mark alone.
Placement
Scale proportionally only. On busy photography, drop the mark-only white variant onto a small paper or ink plate rather than placing the full lockup directly over the image.
Color
Paper, ink, and one signal.
The palette reads like ticket stock: warm off-white paper, near-black ink, hairline rules — and a single accent that carries every call to action and status signal. We don’t add a second accent color; contrast comes from type and weight, not more hues.
Paper — backgrounds
Ink — text
Line — rules & borders
Accent — the one signal
Typography
Three faces, one job each.
A bold grotesque for headlines, a serif italic for the one accent line per section, and a mono for anything functioning like signage — labels, buttons, data.
We clone sales leaders.
Yours, specifically.
FireCoach clones how you sell into AI roleplay bots, scorecards, and daily coaching every rep on your team uses.
Boarding · On Time · Under Review
Voice & Tone
Plain-spoken. Founder to founder.
We write the way our founders talk to reps: direct, active voice, short sentences, numbers instead of adjectives. The site borrows a departure-board conceit — calls “board,” reps run “on time” or land “under review” — but that metaphor stays confined to the hero and proof mechanics. It never bleeds into body copy, emails, or support.
Ramp cut 50%. 60% of your week back. Your calendar is yours again.
Our revolutionary AI-powered platform delivers incredible results for sales teams everywhere.
FireCoach clones how you sell into roleplay bots every rep actually uses.
Practice Smart. Win More.
UI Components
Buttons, badges, and rules.
These are the live global styles — not mockups. What you see here is exactly what ships.
Hairline — structure, section dividers
Thick rule — masthead, board, emphasis
Downloads
Grab the files.
Need a format we don’t list — PNG at a specific size, a monochrome version, an .eps? Email us and we’ll send it over.
Primary lockup
firecoach-logo.svg · for paper/light backgrounds
White lockup
firecoach-logo-white.svg · for dark/ink backgrounds
Mark only
firecoach-mark.svg · icon, avatar, favicon-scale use
Favicon
blaze.png · browser tab & touch icon
Usage
Do & don’t.
Do
- Use the primary lockup on paper/light backgrounds, white on dark.
- Keep clearspace around the mark of at least one flame-bar height.
- Scale the lockup proportionally, always.
- Set headlines in Bricolage Grotesque at weight 900.
- Reserve italic Newsreader for one accent line per section.
Don’t
- Recolor the mark, or add outlines, shadows, or gradients to it.
- Stretch, skew, or rotate the lockup.
- Introduce a second accent color alongside the mark.
- Set paragraph copy in the mono typeface — it's for labels and data only.
- Place the standard lockup directly over busy photography.