AI Sales Automation for Growing Businesses
Everyleadanswered.Everyquotefollowedup. Everyclientonboarded.
AI that does the chasing, so your team can do the selling. Built fast, on your tools or as custom code. Either way, you own it.
Not ready to talk? Score yourself in 2 minutes
- 09:41New roofing lead from GoogleReplied · 38s
- 09:44Missed call from a homeownerTexted · 5s
- 10:02Pool quote #2041, check-in 3Sent
- 10:15New accounting client, onboarding4 of 5 docs
- 10:30HVAC install completeReview asked
- HubSpot
- Pipedrive
- ServiceTitan
- Jobber
- Housecall Pro
- ServiceM8
- simPRO
- GoHighLevel
- Zapier
- Make
- n8n
- Twilio
Most buyers ask three or four companies. The first one to reply usually gets the job. Be that one, every time.
You’re not short on leads. You’re losing them.
Four leaks, one pattern: the work happens, then nobody follows through. The fix is a system that never forgets.
The problemWhat’s going wrong
- Leads go to whoever calls back first. Most buyers ask three or four companies. The first one to reply usually gets the job.
- Quotes go quiet. You send the quote, then nobody follows up. The job goes to someone who did.
- New clients wait to get started. Forms, deposits and documents get chased by hand, one email at a time.
- Your team isn’t trained to sell. Your techs, estimators and partners are great at the work. Closing is a different skill.
The fixWhat you need
- A reply to every lead in under a minute, even at 9pm on a Sunday.
- Follow-up that happens without anyone remembering to do it.
- Onboarding that runs itself: forms, deposits, documents.
- A team that’s practiced the sales conversation before the real one.
The journey we automate
- 01New lead
- 02Instant reply
- 03Booked visit
- 04Quote
- 05Follow-up
- 06Signed
- 07Onboarded
- 08Review
Built for your business.
Installers and service firms. Same leaks, different tools, and we know yours.
Home improvement & installers
Professional firms
Six core workflows. No new software to learn.
Built on HubSpot, Pipedrive, ServiceTitan, Jobber, ServiceM8, simPRO and the rest of the tools you already pay for, or custom-coded when they can’t do the job.
01 · CaptureExample
Answer in 60 seconds.
Every new lead gets a reply and a booking link in under a minute, day or night.
How it works →02Capture
Missed call text back
Every missed call gets a text within seconds, so callers don’t ring the next business.
How it works →03Convert
Quote follow-up
Every quote gets followed up on schedule until you get a yes or a no.
How it works →04Onboard & keep
Client onboarding
Forms, deposits, documents and welcome messages collected without the chasing.
How it works →05Foundation
A clean CRM
Every lead logged, every stage tracked, nothing lost between inbox and spreadsheet.
How it works →06Foundation
A team that can close
AI roleplay so your people practice the sales conversation before the real one.
How it works →Your tools or custom code. Either way, you own it.
Option 1Fastest
Built on your tools
We connect the CRM, job software and apps you already pay for, and set up the workflows inside them.
- HubSpot
- ServiceTitan
- Jobber
- Zapier
- Make
- n8n
Option 2No lock-in
Custom-built, you own the code
When off-the-shelf tools can’t do it, we write it, tailored to exactly how you work.
- The code lives in your own repository
- Built around your process, not a template
- Change it anytime with Claude Code or ChatGPT
Plus tools you can use today.
Alongside the workflows we build for you, the FireCoach Sales OS includes ready-made AI tools for pitching, sales knowledge and community. Sign in and start, no setup project needed.
Live Voice Arena
VCHunter
Pitch out loud to three AI investors who grill you in real time over voice and return a funding verdict.
See AI Pitch Practice →Knowledge Engine
AI Concierge
Upload your decks, docs and playbooks once, then chat with your entire knowledge base — or embed it for buyers.
See AI Sales Knowledge Base Chatbot →Slack Autopilot
Community Studio
Cadence, templates, clips and archives — run your B2B sales community like a broadcast network, on schedule.
See Slack Community Management →Everything
All Sales OS modules
See every module in the FireCoach Sales OS, including what’s coming next.
Explore Sales OS →They’re promising Q4. We ship Thursday.
- 01
Free audit
A short call. We map where leads and quotes leak today.
- 02
We build it
No six-month project. We ship your first workflow fast, on your existing tools or as custom code you own.
- 03
Runs every month
We watch the numbers and keep improving it. You keep the jobs.
Not another agency. Not another app.
Instead of the usual options on the left, you get the one on the right.
- A generic automation agencySales workflows built for your trade, not one-off automations.
- Getting locked into an agency’s platformYou own every workflow and every line of code. Change it yourself with Claude Code or ChatGPT.
- Switching to a new CRMWe work on top of the CRM and job software you already have.
- Hiring a sales coordinatorReplies, follow-ups and onboarding running around the clock, for a fraction of a salary.
- Hoping your team learns to sellAI roleplay practice, the same training engine FireCoach built for sales teams.
Straight answers.
01What is AI sales automation for a small business?
It is a set of workflows that handle the repetitive parts of selling: replying to new leads instantly, booking appointments, following up on quotes, onboarding new clients and keeping your CRM up to date. The AI does the chasing so your team can spend its time on real conversations.
02Do I need to switch CRMs or job software?
No. We build on top of what you already use — HubSpot, Pipedrive, ServiceTitan, Jobber, Housecall Pro, ServiceM8, simPRO and similar tools. If you do not have a CRM yet, we help you pick a simple one.
03Do I own what you build?
Yes. If we build on your existing tools, the workflows live in your own accounts. If we custom-build, the code lives in your own repository and is yours to keep. It is written to be easy to change, so you can make your own edits later with AI coding tools like Claude Code or ChatGPT, or bring us back for bigger changes.
04When do you custom-build instead of using off-the-shelf tools?
When your tools cannot do what you need, when integration fees add up, or when the workflow is core to how you win work. We recommend the simplest option that does the job, and many businesses use a mix of both.
05Are there ready-made tools I can use without a custom build?
Yes. The FireCoach Sales OS includes VCHunter for live AI pitch practice, AI Concierge for chatting with your sales knowledge base (or embedding it for buyers) and Community Studio for running a Slack community on autopilot. You can use them on their own or alongside the workflows we build.
06How fast is setup?
Fast. There’s no six-month project plan. We ship the workflow that leaks the most money first, usually lead response or quote follow-up, then add the rest one at a time.
07What does the free audit include?
A short call where we look at how leads arrive, how fast you reply, what happens after a quote goes out and how new clients get started. You leave with a list of the biggest leaks, whether or not you work with us.
08Which businesses is this for?
Installers and service businesses that sell high-value jobs: HVAC, roofing, solar, windows and doors, garden rooms, pergolas and pools, plus professional firms like accountants, law firms, insurance agencies and IT service providers.
09How much does it cost?
It depends on how many workflows you need and how many leads you handle. Book the free audit and we will give you a fixed price for setup and a simple monthly plan.
Your team does the selling. AI does the chasing.