Solutions · SDR & BDR Teams

Your SDRs Are Learning
On Your Prospects.

Give them unlimited cold call practice before they touch real pipeline. AI buyers that push back, stall, and gate-keep — just like the ones on your prospect list.

Book a Demo ↑ Start at $99/seat
60%
Faster Ramp
New SDRs book qualified meetings in 35 days vs. the industry average of 90
2x
Connect Rate
Average improvement in cold call connect-to-conversation rate after 30 days
650%
More Practice Reps
Teams practice 15x per week vs. 2x with traditional manager-led roleplays
80%
Less Manager Time
Managers reclaim hours previously spent running repetitive individual practice

What You Get

Built for the Cold Call Grind

Every scenario your SDRs face — from the first ring to the meeting booked — practiced until the response is automatic.

01
Cold Call Simulator
AI buyers with real personalities, objections, and gatekeeping patterns. 100+ pre-built scenarios, all customizable to your ICP.
02
Objection Handling Drills
"We're not interested." "Send me an email." "We already have a solution." Practice every gate-keeper until the reframe is automatic.
03
Meeting Booking Mastery
Permission-based openers, pain pattern interrupts, calendar commitment sequences — practiced until they're fluent, not scripted.
04
Instant Scorecard
Every call scored: opener quality, qualifying questions, objection handling, talk-to-listen ratio, meeting booking attempt. Fix it before the next call.
05
Manager Dashboard
See who's practicing, skill scores by category, improvement trends, and who needs coaching — before it shows up in your pipeline.
06
Custom Scenario Builder
Upload your pitch deck, ICP, and objection list. FireCoach builds AI buyers that behave like your actual prospects.

The Real Problem

Why SDR Teams Stay Stuck

The Problem
Reps burn through real prospects while learning basic cold call skills. Every fumbled opener is a dead lead.
FireCoach Fix
AI buyers absorb all the early mistakes. Reps make their errors in practice, not in front of actual prospects. Show up to the phone already knowing how to handle every objection.
The Problem
Manager roleplay doesn't scale. You can't run individual drills for 15 reps — there aren't enough hours in the week.
FireCoach Fix
Managers assign scenarios and review scorecards. FireCoach handles the reps. Your leaders spend time on strategy and deal coaching, not running the same cold call drill for the sixth time this week.
The Problem
Training events are forgotten within a week without reinforcement. 87% of training content is gone within a month.
FireCoach Fix
Daily 10-minute sessions keep skills sharp. Gamification, leaderboards, and streaks build the habit loop. Practice becomes part of the job, not a quarterly event.

Questions

What SDR Teams Ask

How many cold call scenarios does FireCoach include?

100+ pre-built SDR scenarios covering cold calls, warm outreach, voicemail follow-ups, and re-engagement sequences. You can also build custom scenarios using your actual prospect personas and ICP — your specific objections, your specific industry, your specific buyer.

Can we customize scenarios for our product and buyer?

Yes. Upload your pitch deck, ICP document, and common objection list and FireCoach builds AI buyers that behave like your real prospects — same industry, same objections, same gatekeeping patterns. The AI buyer will challenge your pitch, not a generic one.

How does scoring work?

Each call is scored on opener quality, qualifying questions asked, objection handling technique, talk-to-listen ratio, and meeting booking attempt. Reps see exactly what to improve before their next session. No vague feedback — specific, actionable scores on every dimension.

How quickly do SDRs see improvement?

Most SDRs see measurable improvement in call confidence within 1–2 weeks of daily practice. Connect-to-meeting rates typically improve within 30 days as the habits build and the responses become automatic. The 21-Day PowerSprint® gets the whole team to 90%+ adoption.

Can managers see how each SDR is practicing?

Yes. The manager dashboard shows practice volume, skill scores by category, and improvement trends for every rep. You can see who's putting in the reps, where each person needs coaching focus, and who's ready to graduate to harder scenarios.

Ready to stop burning
live prospects on practice?

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