The People
Built by people who’ve
done the job.
FireCoach was built by sales leaders and operators who’ve carried quotas, managed teams, and felt the cost of under-prepared reps firsthand. This isn’t a product built by observers.
Our Team
The people behind the platform.
01
Midori Verity
Founder & CEO
Founder of Fuel to Fire and creator of PowerSprints. With 20+ years of experience, Midori helps founders and sales teams build high-performing systems that drive sustainable growth.
02
Yogeshwar Tanwar
Co-Founder & CTO
Yogeshwar is a technology entrepreneur and AI builder focused on helping businesses adopt AI with confidence. He leads product and engineering at FireCoach, turning complex AI systems into practical tools that drive measurable results.
03
Vishal Maurya
Software Engineer
Vishal builds and scales FireCoach’s AI products, focusing on software development, automation, and creating reliable experiences for customers.
“We don’t build for the demo. We build for the rep at 6am on a cold call.”
FireCoach Team
Join Us
We’re building the team now.
We’re a small, focused team that ships fast and takes our customers’ win rates personally. If you’ve built something, sold something, or coached someone to close deals — we want to hear from you.