Solutions · Account Executives

Your AEs Are Learning Discovery
On Real Prospects.

Give them a place to practice before the stakes are real. AI buyers who deflect, stall, and challenge your pitch — just like the ones in your pipeline.

Book a Demo ↑ Start at $99/seat
45%
Win Rate Increase
AEs who practice discovery with AI buyers consistently close more of the deals they work
172%
More Discovery Questions Asked
Teams using FireCoach surface far more pain points per discovery call than untrained counterparts
90%
Better Objection Handling
Reps who have drilled objections hundreds of times respond confidently instead of going quiet
21 Days
To Measurable Results
The 21-Day PowerSprint® builds consistent practice habits and measurable skill improvement fast

What You Get

Practice Every Stage of the Deal

Every high-stakes AE conversation — from first discovery to final close — practiced until the response is instinct, not improvisation.

01
Discovery Call Framework
MEDDIC, SPIN, and BANT practice with AI buyers who deflect questions, change the subject, and guard their budget. Reps learn to uncover real pain before it matters.
02
Demo Delivery Simulator
AI prospects who interrupt mid-demo to challenge ROI claims, ask about competitors, and question your differentiation. Practice staying in control when the demo gets hard.
03
Objection Handling Lab
Budget, timing, competition, and status quo objections — drilled until the reframe is automatic. No more deer-in-headlights when procurement pushes back on price.
04
Negotiation Practice
Price pushback, procurement red lines, discount requests, and final close scenarios. Practice protecting margin and getting to yes without capitulating on every term.
05
Champion Building
Practice the internal sell — conversations that turn a contact into a champion who advocates for your deal when you're not in the room.
06
Instant Deal Scorecard
Discovery depth, demo effectiveness, objection handling quality, and close attempt — scored after every session so reps know exactly what to fix before the next real call.

The Real Problem

Why AE Teams Leave Revenue on the Table

The Problem
AEs learn discovery and demo skills on live prospects, costing lost deals with every mistake. The real accounts absorb all the early fumbles.
FireCoach Fix
AI buyers absorb the mistakes. Reps can fumble a discovery question, recover, and try a different approach — without it costing a real opportunity. Show up to the real meeting already knowing every objection you’ll face.
The Problem
Discovery quality is inconsistent across the team. Some AEs run deep, structured discovery. Others jump to the pitch. You can’t tell the difference until you look at win rates.
FireCoach Fix
Scorecards identify exactly which discovery steps each rep skips — not just that they’re underperforming, but precisely where. Managers can coach the specific gap, not the general symptom.
The Problem
Late-stage deals stall because reps haven’t practiced final-stage objections. They’ve been winging it — and procurement or legal catches them unprepared.
FireCoach Fix
Practice the CFO conversation, the procurement call, and the final close scenario 10 times before the real one. By the time it matters, the response is automatic — not improvised under pressure.

Questions

What AE Teams Ask

What discovery and demo scenarios does FireCoach include?

FireCoach includes 100+ pre-built AE scenarios covering full-cycle discovery (MEDDIC, SPIN, BANT), multi-stakeholder demos, objection handling across all deal stages, negotiation, and closing. Every scenario is customizable to your specific product, ICP, and methodology. Upload your demo script and objection library and FireCoach builds AI buyers that behave like your real prospects.

Can we upload our actual demo script and pitch deck?

Yes. Upload your pitch deck, demo flow, competitive battlecards, and objection library. FireCoach builds AI buyers that challenge your specific claims, not generic ones. The AI will push back on your ROI numbers, question your differentiation against your real competitors, and surface the objections your team actually faces in the field.

How does FireCoach help with complex enterprise deals?

Enterprise scenarios include multi-stakeholder buying committees with competing priorities, C-suite conversations with CFOs who require business case justification, procurement and legal negotiations, and late-stage stall recovery. AEs can practice each persona separately before encountering them together in the real deal.

Can AEs track their own improvement over time?

Yes. Every session is scored across multiple dimensions — discovery depth, demo effectiveness, objection handling quality, negotiation skill, and close attempt. Reps see their improvement trends over time and can identify exactly which skills are improving and which need more practice. Managers see the same data across the whole team.

What’s the typical ROI for AE teams using FireCoach?

Teams typically see 45% win rate improvement within 90 days. On a team closing $1M ARR, a 45% win rate improvement is material. The ROI calculator at firecoach.ai/calculator shows the math for your specific deal size, win rate, and team size. Most teams see payback in under 60 days based on improved close rates alone.

Stop learning on
the prospects that matter.

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