Solutions · Sales Enablement

Training That Employees Forget
Is Not Training.

87% of training content is forgotten within a month without practice. FireCoach makes deliberate skill practice the norm — and proves it with data.

Book a Demo ↑ Start at $99/seat
353%
Average Training ROI
Enablement teams that add a practice layer demonstrate 3.5x return when connected to pipeline outcomes
60%
Faster New Rep Ramp
New hires with structured practice curricula reach quota significantly faster than those with content alone
87%
Better Retention vs. Lecture
Practice-based learning retains 87% more than passive content consumption over a 30-day window
10hrs
Saved Per Manager Per Week
Managers reclaim coaching hours when repetitive skill drills are handled by AI instead of manual roleplay

What You Get

The Practice Layer Your LMS Can’t Provide

FireCoach doesn’t replace your LMS — it makes your LMS investment actually stick by adding the deliberate practice layer that turns knowledge into skill.

01
Curriculum Builder
30-60-90 day structured programs with milestone checkpoints and score thresholds. Build onboarding tracks, product launch readiness programs, and ongoing skill development curricula in one place.
02
Certification Engine
Score-gated certifications that require demonstrated skill, not course completion. Reps earn certs by actually handling objections correctly in practice — not by clicking through a slideshow.
03
ROI Analytics
Connect practice data to pipeline outcomes and show training impact in revenue terms. Surface the correlation between practice scores and win rates, deal size, and ramp time — in a format finance will respect.
04
Playbook Integration
Upload your methodology, battle cards, and objection library. FireCoach builds practice scenarios that reinforce your specific playbook — so reps practice the approach enablement designed, not a generic one.
05
Methodology Alignment
MEDDIC, SPIN, Challenger, Command of the Message, or your custom framework — every practice session scored against the methodology you chose to deploy. Consistency that doesn’t depend on manager interpretation.
06
Product Launch Readiness
Deploy a practice track before launch. Track team readiness with scorecard data before flipping the switch. Know which reps are ready to sell the new product and which need more time — before they’re in front of customers.

The Real Problem

Why Enablement Investment Disappears

The Problem
Training events don’t change behavior. Reps learn the methodology, pass the quiz, get the cert — and two weeks later, they’re back to the habits they had before. The knowledge doesn’t transfer to the phone.
FireCoach Fix
Deliberate practice embeds skills, not just knowledge. Reps don’t just learn what MEDDIC is — they practice asking MEDDIC questions until a deflecting AI buyer can’t shake them. That’s the difference between knowing and doing.
The Problem
Certifications prove completion, not skill. A rep who watched every video and passed every quiz may still fumble in the first real conversation with a tough prospect.
FireCoach Fix
Performance-based certification requires demonstrated ability. Reps must hit score thresholds on actual practice sessions — handling objections, running discovery, delivering value propositions — before the cert is awarded. Completion theater is replaced with evidence of skill.
The Problem
Enablement ROI is hard to prove. Completion rates and satisfaction scores don’t mean anything to the CFO who wants to know if the training spend is generating revenue.
FireCoach Fix
Practice data connected to pipeline outcomes makes the ROI case in revenue terms. Show the correlation between skill scores and win rates. Connect ramp time improvements to revenue timing. Make the enablement investment visible where it matters: in closed revenue.

Questions

What Enablement Teams Ask

How does FireCoach integrate with our existing LMS?

FireCoach is designed to complement your LMS, not replace it. Your LMS handles content delivery, course completion tracking, and knowledge assessment. FireCoach adds the practice layer that converts knowledge into skill. Most teams integrate FireCoach practice tracks as the application stage after LMS content delivery — learn the concept in the LMS, demonstrate it in FireCoach. SSO integration and API access are available on the Scale plan.

Can we measure training ROI in revenue terms?

Yes. FireCoach ROI analytics connect practice scores to pipeline outcomes — win rate by skill score, ramp time by practice volume, deal size by discovery quality. The data surfaces correlations that show which skills matter most for revenue outcomes in your specific context. Export-ready reports are available for executive and finance presentations.

How do we build custom scenarios for our specific product and process?

Upload your pitch deck, methodology documentation, battle cards, objection library, and ICP personas. FireCoach builds AI buyers that behave like your actual prospects — using your specific objections, your competitive landscape, and your buyer language. The scenario builder also lets you create custom assessment rubrics that score reps against your specific methodology, not a generic one.

How does FireCoach scale for large organizations with distributed teams?

FireCoach is built for distributed teams. Reps practice asynchronously on their own schedule, in any time zone, without manager involvement. Managers get scorecard data and coaching priority alerts rather than running individual sessions. For enterprises with multiple teams and business units, separate practice tracks and dashboards are available per team with consolidated reporting at the leadership level.

Does this replace or complement our current training tools?

Complement. FireCoach is the practice layer — the deliberate repetition that makes everything else stick. Your LMS, your playbooks, your kickoff content, your manager coaching — all of it becomes more effective when reps have a place to apply the concepts repeatedly until they’re automatic. The combination produces better outcomes than either approach alone.

Give training the practice layer
that makes it stick.

Book a Demo ↑ See All Solutions