A sales rep on a headset mid-call in an office at dusk.

AI sales roleplay · FireCoach

Practice the deal before it’s real.

FireCoach turns how your best closer sells into daily voice roleplay for every rep. Reps call an AI twin of your buyer, it pushes back like a real prospect does, and every call is scored against your playbook.

Book a 15-minute demo ↗ See a real call
“Too expensive.” price“We already use a competitor.” status quo“Just send me an email.” brush-off“Now isn’t a good time.” timing“I need to talk to my boss.” authority“We tried something like this.” skepticism

Why this exists

Athletes practice more than they play. Reps practice on your buyers.

Pilots fly simulators before they carry passengers. Surgeons rehearse before they operate. Sales reps still learn on live calls: every fumbled objection and missed discovery question happens in front of a buyer who had no idea they were watching someone learn.

FireCoach is a practice instrument, not a recording tool. Conversation intelligence tells you what went wrong last quarter. FireCoach puts the rep through the call before it happens and gives them a score out of 100, broken down by category, with a transcript and a coaching report.

How it works, in detail

How it works · the 21-day PowerSprint®

Software alone is a gym membership in January. So we run the first 21 days with you.

An empty sales floor in the evening, one rep alone at the far end, a closed binder on the nearest desk.

00 · The problem

Reps learn on live prospects.

You wrote the playbook. Reps skimmed it once in onboarding. Six weeks later they are improvising in front of real buyers, and you find out when the close rate drops.

  • Rampsix months before a new rep sounds ready.
  • Shadowyour best closers coach instead of closing.
  • Bottleneckevery important deal lands on your calendar.
  • Driftwhat reps do stops matching what you taught.
Two people at a table, one listening on headphones, the other taking notes by hand.

01 · Week 1

We learn you.

We sit with you and your top performers and listen to recorded calls. The patterns nobody has written down become your scorecard, your question bank and your buyer personas. No methodology yet? We build one with you.

Hands marking up a printed evaluation rubric with an orange pen.

02 · Week 2

We build you.

The AI buyers are trained on your buyer. Scorecards are tuned to your bar: MEDDIC, Gap Selling, SPIN, Sandler, Challenger or your own hybrid. Reps run their first roleplays and the first scorecards come in.

A rep at a standing desk in morning light, wearing a headset, rehearsing out loud.

03 · Week 3

We lock it in.

Daily practice, weekly reviews, skill gaps made visible. By Day 21 the whole team is practicing without being told to. FireCoach keeps coaching after we step out.

Not a mock-up

A real call. A real report.

These are both straight out of the product, not redesigned for the website. The report shown scored 5 out of 100. The scorecard doesn’t round up, and that is the point.

Practice call · voice roleplay with an AI buyer persona · 16 s excerpt, recorded screen and audio
A FireCoach coaching report: transcript on the left, scorecard analysis on the right with a score of 5 out of 100.
Coaching report · transcript, score out of 100, category-by-category pass/fail criteria · a different call from the one on the left

Why it is hard, drawn to scale

One manager cannot roleplay with fifteen reps. Not every day.

Coaching doesn’t scale because it is done by people with calendars. These two diagrams are drawn to scale.

Time for a new rep to sound ready, in months
Learning on live calls · 6 months
With daily practice · up to 50% faster, 3 months
One manager’s 40-hour week, split across a 15-rep team

2 h 40 min per rep, per week, if the manager did nothing else: no forecast, no pipeline review, no deals of their own. The AI buyer is available to every rep, every day.

Who it is for

Every seat that talks to a buyer.

An SDR in a hoodie on a headset, mid cold call.

SDR & BDR

Unlimited cold-call practice against the objections they will hear tomorrow morning.

For SDR & BDR
An account executive at a whiteboard, turning to speak.

Account Executives

Discovery, demo and negotiation, rehearsed against a twin of the actual buyer before the meeting.

For Account Executives
A customer success manager on a video call with headphones.

Customer Success

QBRs, renewals, churn saves and upsells, practiced before the customer is on the line.

For Customer Success
A sales leader by a window reviewing a tablet.

Sales Leaders

Every rep practicing daily without you on the call. You coach the gaps the scorecards show you.

For Sales Leaders
An enablement lead running a workshop for four reps.

Enablement

A practice layer on top of your program, with skill data per rep instead of completion rates.

For Enablement
A revenue operations analyst looking at charts on two monitors.

RevOps

Practice data next to CRM data, so you can see which skills move which numbers.

For RevOps

See it on your own buyer.

Fifteen minutes. We show you a practice call against a persona built for your market, then the scorecard it produces.

Book a 15-minute demo ↗

FAQ

Straight answers, limits included.

All questions

  1. How fast can we be live?

    21 days from kickoff to full team adoption. Sprint cohorts start every Monday.

  2. Will this integrate with our CRM?

    Yes. HubSpot and Salesforce. Every booked meeting auto-spawns a bot twin of that prospect. Reps get pinged to practice before the real call.

  3. Will my reps actually use it?

    That’s why PowerSprint® exists. Software on its own rarely builds a daily habit, so we build it with your team in Week 1, before it can quietly die. By Day 21 the whole team is practicing daily.

  4. Is my data safe?

    Yes. Enterprise-grade infrastructure. Your call data, your bots, your scorecards — none of it ever trains a public model.

  5. What if we don’t have a sales methodology?

    We’ll build one with you in Week 1. Most clients show up with a half-baked playbook. They walk out with a real system.

  6. Is this really for seasoned reps, or just onboarding?

    Both. Senior reps drift the most because nobody questions them. The daily practice loop catches that drift and raises the whole team’s ceiling.

  7. What can't FireCoach do?

    The score is an AI's judgement against your rubric, not ground truth, and it is only as good as the scorecard we write with you in Week 1. The AI buyer is a simulation: it gets reps ready for calls, it does not replace them. Results on this site are reported by customers, and “up to” means the best case, not the average. Calls run in English, Spanish and Portuguese. CRM integration covers HubSpot and Salesforce.

Every rep deserves to practice before the stakes are real.

Fifteen minutes on a call with us. You leave with a practice call against your buyer and the scorecard it produced.

Book a 15-minute demo ↗