Help centre · Practice calls & AI buyers

Which call types can reps practise?

FireCoach supports four call types: cold call, warm call, discovery call, demo call. The call type tells the AI buyer what stage the conversation is at, which changes how it behaves: a cold-call buyer is busy and sceptical, a discovery buyer expects good questions, and a demo buyer wants to see their problem solved.

Choosing a call type

  • Cold call: openers, earning the next 30 seconds, handling brush-offs, booking the meeting.
  • Warm call: following up on interest, re-engaging a lead that went quiet.
  • Discovery call: questioning, uncovering pain and qualifying against your methodology.
  • Demo call: tailoring the demo to stated pain, handling objections, agreeing next steps.

Other conversations

Renewals, QBRs, negotiation and channel-partner conversations are set up as scenarios on top of these call types. See “Using the Scenario Library”.

See also

Related help articles

Last reviewed 2026-10-11. Questions this doesn’t answer: hey@firecoach.ai.