FireCoach AI is AI sales roleplay software. A rep has a spoken practice call with an AI buyer that raises real objections, then gets a transcript and a scorecard graded against the team’s own methodology. Managers see scores and skill trends across the team, so practice produces coaching data instead of just activity.
The practice loop
- Pick an AI buyer (a persona) and a call type: cold, warm, discovery or demo.
- Have the call out loud, using your microphone. The buyer talks, stalls and objects like a real prospect.
- Get a scorecard by category, a full transcript and a coaching report with pass/fail criteria.
- Repeat. Daily repetition is what moves the score, not a single session.
What makes it different from a course or a call recorder
Conversation intelligence tools such as Gong analyse calls that already happened. A course teaches a generic curriculum. FireCoach AI is a practice layer: reps rehearse the call before it happens, against a buyer modelled on their real prospects, and are scored on the rubric their best closer would use.
Who uses it
SDRs and BDRs practise cold calls, account executives practise discovery and demos, customer success practises renewals and QBRs, and sales leaders and enablement teams use the scores to coach and certify.