A Firecard is an AI-generated sales battlecard for a specific company. Give FireCoach the company’s website and, optionally, the buyer’s job title and what you sell, and it produces likely objections, hot topics, competitors and call scenarios, tailored to the stage of the call. You can then refine it in plain language.
What a Firecard contains
- Objections this buyer is likely to raise, grounded in what you sell.
- Hot topics and context about the company.
- Competitors the buyer may compare you with.
- Suggested call scenarios to practise before the meeting.
Refining it
Ask for changes in plain language, for example “add a competitor” or “make the objections more sceptical”. Firecards use live web search, so generating one takes a few seconds. Check the facts before relying on them in a call.