Free Channel Sales Tool · Convert
Partner Proposal
Generator.
Partner enters the deal details — out comes an on-brand proposal with your pricing rules baked in.
Your Partner Proposal Generator results
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Get unlimited — book a demo →A partner proposal generator exists because most channel deals lose momentum in the gap between a reseller's verbal commitment and the proposal that actually lands in the prospect's inbox. Every day that gap stays open, partners either draft an off-brand document from memory or wait on HQ to write one for them — and by the time it arrives, the buyer's attention has moved on. Enter the deal details below — the partner, the product, the quantity, the terms — and get a branded, on-pricing proposal ready to send the same day, every time.
First, a Definition
Proposal, Not Partnership Agreement
Search results mash these together constantly, so let's separate them. A partnership agreement is a legal contract between a vendor and a partner — margins, territories, termination clauses, signed once and filed away by legal. A partner proposal is a sales document: the thing a reseller sends an end customer to win one specific deal. Different authors, different readers, different jobs. This tool generates the second one. If you came here looking for reseller contract templates, this isn't that page.
The Checklist
What Belongs in a Reseller Proposal
Seven elements, and the order matters — the proposal should read the way the buyer thinks, starting with their problem and ending with a decision. Drop any one of these and you get the same result: a document that circulates instead of closing.
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The customer's problem, restated
Open with their words, not your product — a proposal that mirrors the discovery call reads like a decision, not a brochure.
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Proposed solution, scoped
Exactly what is included, what is not, and for how many seats, sites, or units — scope creep starts with vague proposals.
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Pricing within vendor guardrails
Line-item pricing that respects floor prices and discount limits, so the deal never needs to be re-approved after the customer says yes.
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Implementation timeline
Dated milestones from signature to go-live — buyers fund plans, not promises.
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Support and escalation
Who answers the phone after go-live, and who they call when that person can't fix it — the question every buyer has and few proposals answer.
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Proof
One relevant case study or referenceable customer — a single specific proof point beats a page of logos.
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Expiry date and next step
When the pricing lapses and what happens next — a proposal without a deadline is a document; with one, it is a decision.
Worked Example
A Proposal Excerpt
Here's the section every vendor worries about — pricing — as the generator produces it for a mid-size hardware deal.
Hardware: $18,400 · Implementation: $3,200 · Year-1 support: $2,900 — 8% partner discount applied, floor respected. Total year-one investment: $24,500. Pricing valid through March 14.
The partner never saw a rule book — the vendor’s floor price and 12% discount ceiling were enforced automatically before the document rendered.
Frequently Asked Questions
What Channel Teams Ask
How is a partner proposal different from a standard sales proposal?
It's co-branded, carries the vendor's approved pricing rules and claims, and is generated by the partner — so proposals go out same-day without HQ writing each one.
Can it enforce my pricing and discount rules?
Yes — set floor prices, approved bundles, and discount limits once, and every generated proposal stays inside them. Margin stops leaking one special deal at a time.
What format does the proposal come in?
A clean, branded document ready to send — with your positioning, the partner's details, scoped pricing, and a clear acceptance step.
What is a partner proposal?
The sales document a reseller or partner sends an end customer to win a specific deal — scoped solution, pricing, timeline, next step. It is not a partnership agreement, which is the legal contract between a vendor and a partner. Search results conflate the two constantly; this tool generates the first one.
What should a reseller proposal include?
Seven things: the customer's problem restated, a scoped solution, pricing inside the vendor's guardrails, an implementation timeline, support and escalation paths, proof like a case study or reference, and an expiry date with a clear next step. Miss the last one and the proposal becomes a document instead of a decision.
How do pricing rules work in generated proposals?
The vendor sets floor prices, approved bundles, and discount limits once. Every proposal a partner generates is checked against those guardrails automatically — the partner keeps deal-level flexibility, the vendor keeps margin, and nobody waits on HQ for a pricing approval at 6pm on proposal day.
How fast should a partner send a proposal?
Same day. A solid proposal sent while the conversation is still warm beats a polished one sent next week — buyers judge responsiveness before they ever compare line items. Closing the gap between a verbal yes and a proposal in the inbox is the whole reason this generator exists.