Free Cold Call Script · Logistics & Freight
Cold Call Script for
Logistics & Freight.
A worked script for calling a Director of Operations — and a generator that rebuilds it around your exact offer.
Your Cold Call Script Generator — Logistics & Freight results
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Get unlimited — book a demo →A cold call script for logistics & freight has to survive a different first nine seconds than a generic B2B script. Freight ops directors get carpet-bombed by broker calls — some hear thirty a day during tight markets. They've heard "we've got trucks in your lane" so many times it's white noise. What they actually stew over: detention eating margins, tender rejections on problem lanes, and carriers who ghost when spot rates spike. Call before 8am when they're at their desk planning the day; by 10 they're firefighting a late load. Know their lanes before you dial or don't dial.
The Worked Example
A Logistics & Freight Script That Earns Its 27 Seconds
Built for a call to a Director of Operations pitching dedicated capacity program. Swap the specifics with the generator above — the structure is the part that transfers.
Hey, this is Marcus over at Northstar — I'll skip the "we have trucks" speech, you've heard it four times today already. I'm calling about your outbound Midwest lanes specifically, and I'll take ten seconds to earn the next thirty.
Reason I'm calling: rejection rates on that corridor jumped again this quarter, and shippers running pure spot coverage there are paying for it twice — once in rate, once in service failures.
Which lane is burning you right now — the one where the rate looks fine on paper but the tender rejections and detention are killing the real cost?
When capacity tightened last cycle, how many of your "partner" carriers actually honored their committed rates?
Give me 15 minutes this week with your top three problem lanes. I'll show you what dedicated coverage would actually price at — real numbers, no commitment, and you'll have a benchmark either way.
Why This Opener Works
Calling a Director of Operations, Specifically
Mocking the standard broker pitch proves you know how many of those calls they get, and naming a specific corridor signals homework. Ops directors give time to callers who talk lanes and rejection rates, not capabilities.
The Channel Twist
Same Script, Every Rep, Every Territory
3PLs and freight brokerages scale by hiring agent offices and franchise branches — hundreds of commissioned reps repping one brand. One sloppy pitch on a shared account list poisons the well for every other agent; a common script protects the whole network. Generate the script once, hand it to every rep who dials on your behalf — then have them drill it out loud before it meets a real Director of Operations.