MEDDIC is a qualification and deal execution framework used primarily in enterprise B2B sales. The acronym stands for Metrics (quantified business impact), Economic Buyer (the budget owner), Decision Criteria (how they'll choose a vendor), Decision Process (the steps and timeline), Identify Pain (the compelling event driving urgency), and Champion (the internal advocate). Teams that rigorously apply MEDDIC have higher win rates and more accurate forecasts because it forces honest assessment of deal health at every stage.