A Champion is an internal stakeholder at the prospect organization who believes in your solution and is willing to actively sell it on your behalf within their company. Champions attend internal meetings you can't attend, push your deal up the priority list, and navigate political obstacles. Identifying and developing a true champion — rather than a friendly contact — is one of the highest-leverage actions a rep can take in a complex deal. A champion with power and motive is the single best predictor of a deal closing.