Land and Expand is a go-to-market strategy where the initial sale is intentionally sized small — targeting a single team, use case, or department — with a deliberate plan to grow the account through demonstrated ROI and natural adoption. This approach reduces initial buying risk for the prospect, shortens the sales cycle for the first deal, and creates an internal proof point that customer success teams can leverage to drive expansion to adjacent teams or the broader enterprise. It requires a strong customer success motion to convert initial wins into large accounts.