Community / Sales Glossary
Metrics

MRR (Monthly Recurring Revenue)

MRR is the monthly equivalent of ARR — the total contracted monthly subscription revenue across all active customers. It is the preferred metric for companies billing monthly or tracking growth in shorter cycles. MRR is decomposed into new MRR (new customers), expansion MRR (upgrades), contraction MRR (downgrades), and churned MRR (cancellations) to give a complete picture of revenue momentum. MRR × 12 = ARR for annualized comparisons.

Formula
Sum of all active monthly subscription fees
Industry Benchmark
Healthy B2B SaaS teams target MRR growth of 10–15% month-over-month in early stages. Contraction and churn MRR should stay well below new + expansion MRR.
Related Terms
ARR (Annual Recurring Revenue)ACV (Average Contract Value)NRR (Net Revenue Retention)Churn RateExpansion Revenue
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