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Comp Plan Builder

Model OTE, base/variable split, and accelerators at every attainment band. See exactly what you're paying — and what it costs the company — before the offer goes out.

Plan Structure
$
$
Base: $100.0KVariable: $100.0K
Accelerators
At 100% Attainment
Rep Takes Home
$200.0K
Company Total Cost
$256.0K
incl. ~28% benefits & payroll tax
Quota : OTE Ratio
4.0x
target is 4–6x for most SaaS
Variable as % of OTE
50%
$100.0K at risk
Full Attainment Model
AttainmentRevenue ClosedVariable EarnedBaseTotal CompCompany Cost
50%$400.0K$50.0K$100.0K$150.0K$192.0K
75%$600.0K$75.0K$100.0K$175.0K$224.0K
100%$800.0K$100.0K$100.0K$200.0K$256.0K
120%$960.0K$130.0K$100.0K$230.0K$294.4K
150%$1.20M$190.0K$100.0K$290.0K$371.2K

How to Design a Sales Comp Plan That Drives the Right Behavior

A comp plan is a behavioral contract. Every element — OTE level, base/variable split, quota multiplier, accelerator thresholds — signals to your reps what you actually value, regardless of what your culture deck says. Bad comp plans create bad behavior: too much base creates complacency, accelerators set too low reward average performance, uncapped commissions above 150% reward luck as much as skill. The components of a well-designed plan include OTE (typically benchmarked at 4–6× quota), base/variable split (60/40 to 70/30 for most AE roles; higher base for enterprise where cycles are long and reps may go 60+ days without a close), quota multiplier (how much revenue a rep needs to close to earn their variable), and accelerator design (most plans have a kicker at 100% attainment and another at 120–150%).

THE FORMULA
OTE = Base + Variable  ·  Commission Rate = Variable ÷ Quota  ·  Accelerated Rate = Base Rate × Multiplier above threshold

When modeling total cost, calculate what the plan pays at each attainment band — 50%, 75%, 100%, 120%, 150%. A plan that's cheap at 100% but expensive at 150% is actually a good plan: it means you're paying more when reps generate more revenue. The goal is to make the plan expensive in exactly the scenarios where the company is winning. Benchmark: typical AE OTE is 4–6× quota. Base/variable split is 60/40 for SMB, 70/30 for enterprise. Accelerators typically kick in at 100% (1.5×) and 125% (2.0×).

Frequently Asked Questions

What is OTE in sales?

On-Target Earnings is the total compensation a rep earns when they hit 100% of quota. It's the sum of base salary plus target variable (commission at 100% attainment). OTE is the market benchmark used in recruiting. B2B SaaS AE OTE typically ranges from $120K (SMB) to $280K+ (enterprise).

What is a standard base to variable split for sales reps?

SMB and mid-market AEs typically have a 60/40 split (60% base, 40% variable). Enterprise reps often have a 70/30 split due to longer sales cycles and fewer close events per quarter. SDRs often run 70/30 or 75/25 since they don't directly close revenue.

How do accelerators work in sales comp?

Accelerators are commission multipliers that activate above a quota threshold. A 1.5× accelerator at 100% means every dollar of revenue above quota earns commission at 1.5 times the base rate. A 2.0× accelerator at 125% means revenue above 125% earns double commission. They're designed to reward over-performance disproportionately to motivate reps to push past 100%.

How much should sales commission be?

The commission rate is OTE variable ÷ quota. A rep with $60K variable and $600K quota earns 10% commission on every dollar closed (at 100% attainment). Rates vary by segment: SMB SaaS typically 8–12%, enterprise 6–10% (because deals are larger and fewer per year). Accelerated rates above 100% add 1.5–2× to the base rate.

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