The VP of Sales is the executive responsible for leading the sales organization — setting strategy, managing sales managers, owning the revenue number, and building the team and processes needed to hit growth targets. A VP of Sales is typically the first sales leadership hire at a startup after initial product-market fit is established, and their primary job in the early phase is to build a repeatable, scalable sales motion. They report to the CEO or CRO and own quota at the team level.